The title of this article also happens to be one of the “20 Greatest Headlines Ever Written.” Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful–and that important! However, over the last few years, I’ve noticed a proliferation of badly written–or just plain weak headlines–both online and off! Particularly disturbing is the copycat syndrome. I can’t even begin to tell you how many variations I’ve seen of the “Who Else” headline The Man With The Grasshopper Mind - News
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